EU Approves Google’s DoubleClick Buy

March 11, 2008 – 9:55 AM

Google announced their intention to acquire ad service company DoubleClick back in April last year. Today, Reuters reports:

Google won unconditional approval from the European Commission on Tuesday to buy rival Web advertiser DoubleClick for $3.1 billion, despite objections from rivals and privacy advocates.

Google has already won approval from United States antitrust authorities.

Reuters quotes the European Commission saying that “despite the concerns of competitors, the transaction would not close off access to rivals because of such alternatives as Microsoft, Yahoo and AOL.”


You must be logged in to post a comment.